This morning, in the IIMB Alums whatsapp group on travel someone asked..

Is it just me or are there really a lot of Koreans in Chennai? See them everywhere from Hotel to Mall to Street?

Have you ever wondered how Korean companies are household names world over? Every gadget at home, in all probability, will be from one of the chaebols of Korean pedigree!!

Wondered how K-pop got embedded into your children’s psyche, how K-dramas are into adults?

All happened in 30years!!

A tiny country, in every homes, the world over!!

Korea conquered the world with a distinct strategy!! It is a state sponsored strategy!

As a chairperson of schools have experienced this over 20 years ago, and more strongly since.

Thousands of Korean children have been studying in India schools since 2000. In the above pic you will see a few Korean children among the children being a part of the class on principles of Aerospace design, at our Indus World School, Hyderabad, in 2007!

Government, with a structured program, adopts children of families across Korea. Flight loads of children are sent to different countries, to study in schools. They live in communities, taken care of by the leaderships from corporates.

These children study and grow, imbibing the culture, ethos, language… everything…

They are mentored, sent to higher ed into courses once they graduate from schools. Then they are absorbed by the companies in those countries they have grown…

They can speak fluent native languages, understand the psyche of natives and make sure the products are in every home..

All started in 1990! The government picked a few 100 top 5* performers from all companies, gave them $25k each and said, do not comeback for a year from your chosen country. People fanned out all over the world, to comeback after an year to brainstorm and create a strategy to conquer every country of the world. LG, Samsung,…Hyundai, Kia…became household names in 10 years flat…

A strategy none can match…

There are case studies now on how Korea as a nation, worked very diligently to conquer the world. Kindly search for them and you will stumble across many!!